Affiliate Partnership

We run an affiliate programme that’s built for publishers, streamers, affiliates and marketing partners who want a straightforward route into online casino traffic. At Fancy Reels we focus on clear commercial terms, practical marketing tools and responsive account support so partners can grow referrals with minimal overhead.

Programme purpose

Our programme is designed to reward partners for introducing real, verified players to Fancy Reels. We aim to create sustainable, compliant partnerships that respect player protection and advertising standards in the United Kingdom while delivering measurable results for publishers and content creators.

Partnership benefits

Partners join a programme that emphasises transparency and flexibility. You’ll receive a dedicated point of contact, access to a partner dashboard, and flexible commercial models to suit different traffic types. We work with affiliates of all sizes, from niche publishers to high-volume networks and streamers who integrate brand placements into their content.

Commission structure

We offer a range of commercial options so partners can choose the model that fits their channel - revenue share, cost-per-acquisition and hybrid deals are all available. Commission terms are agreed individually and reflect traffic quality, geo-targeting and promotional activity. Exact percentages and payouts are discussed during onboarding and set out in the partner agreement.

Tracking and reporting

Partners get access to a secure reporting area that tracks referrals, conversions and commission balances. Reports are presented in a clear, exportable format so you can reconcile performance with your own analytics. We maintain transparent records of player activity linked to your tracking links and provide support if you need help with attribution or troubleshooting.

Marketing tools and support

We supply a library of ready-made creatives, banners and deep links optimised for UK audiences, plus guidelines on compliant messaging and localised landing pages. Our affiliate managers will advise on what performs best for slots-focused and mobile-first campaigns, and can provide bespoke materials for larger partners. Technical setup assistance is available to ensure tracking is working correctly.

Long-term cooperation

We value steady, long-term relationships. Partners can expect fair commercial reviews, adaptive offers based on performance, and open lines of communication for campaign optimisation. Payments and account matters are handled professionally and we aim to resolve queries quickly to keep campaigns running smoothly. For partnership enquiries, contact [email protected].